Data underlying the publication 'Food in motion: Lively display of freshness or last spasms of living beings?'

We determined consumer evaluations of 14 videos that were based on online videos of (people preparing and consuming) moving food products. Each video was 10 s long. Participants (N=710) rated their emotional responses to the food (disgust, fear, fascination), their tendency to empathize with the beings in the video, characteristics of the movements, and how they experienced the food. More details can be found in the paper. Because we could not share the videos we used for copyright reasons, the 10s experimental videos can be obtained from the authors.

本研究针对14段基于网络上（人们制作并食用）动态食品素材的视频开展消费者评价调研。每段视频时长为10秒。共有710名受试者对食品引发的情绪反应（厌恶、恐惧、着迷）、对视频中人物的共情倾向、动作特征以及自身对该食品的体验感受进行了评分。更多详细信息可参阅该研究论文。由于版权限制，我们无法直接共享实验所用视频，受试者所需的10秒实验视频可向作者申请获取。