Data in the paper titled "#WuhanDiary and #WuhanLockdown: gendered posting patterns and behaviours on Weibo during the COVID-19 pandemic"

Social media can be both a source of information and misinformation during health emergencies. During the COVID-19 pandemic, social media became a ubiquitous tool for people to communicate and represents a rich source of data researchers can use to analyse users’ experiences, knowledge and sentiments. Research on social media posts during COVID-19 has identified, to date, the perpetuity of traditional gendered norms and experiences. Yet these studies are mostly based on Western social media platforms. Little is known about gendered experiences of lockdown communicated on non-Western social media platforms. Using data from Weibo, China’s leading social media platform, we examine gendered user patterns and sentiment during the first wave of the pandemic between 1 January 2020 and 1 July 2020. We find that Weibo posts by self-identified women and men conformed with some gendered norms identified on other social media platforms during the COVID-19 pandemic (posting patterns and keyword usage) but not all (sentiment). This insight may be important for targeted public health messaging on social media during future health emergencies.<br>To cite: Gan CCR, Feng SA, Feng H, et al. #WuhanDiary and #WuhanLockdown: gendered posting patterns and behaviours on Weibo during the COVID-19 pandemic. BMJ Global Health 2022;0:e008149. doi:10.1136/bmjgh-2021-008149

在公共卫生紧急事件中，社交媒体既是信息的重要来源，也可能成为错误信息的传播载体。在新型冠状病毒肺炎（COVID-19）大流行期间，社交媒体成为大众日常沟通的普及性工具，同时也为研究者分析用户的体验、认知与情感倾向提供了海量数据资源。迄今为止，针对新冠疫情期间社交媒体帖子的相关研究已证实，传统性别规范与性别相关体验具有长期延续性。然而此类研究大多基于西方社交媒体平台，目前学界对非西方社交媒体平台上用户分享的封控期间性别化体验仍知之甚少。本研究依托中国主流社交媒体平台微博（Weibo）的数据，针对2020年1月1日至7月1日的疫情第一波期间的性别化用户行为模式与情感特征展开分析。研究发现，微博上自我认定为女性与男性的用户所发布的帖子，在部分性别化规范（如发帖模式与关键词使用）上与其他社交媒体平台在新冠疫情期间观察到的结果相符，但在情感特征方面则存在差异。这一研究结论对于未来公共卫生紧急事件中，在社交媒体上开展针对性公共卫生信息传播具有重要参考价值。
引用格式：Gan CCR, Feng SA, Feng H 等. #WuhanDiary（#武汉日记）与#WuhanLockdown（#武汉封城）：新冠疫情期间微博平台上的性别化发帖模式与行为. BMJ Global Health 2022;0:e008149. DOI:10.1136/bmjgh-2021-008149