Share of enterprises advertising on social media in Vietnam 2019-2022

According to a survey conducted in 2022 among Vietnamese enterprises, nearly 60 percent of the respondents confirmed using social media to advertise their businesses, indicating a gradual growth compared to the previous years. Social media was also the most popular advertising channel among the surveyed enterprises in the country that year.

根据2022年对越南企业所进行的调查，近60%的受访者确认正在使用社交媒体进行企业推广，相较于往年，这一比例呈现出逐渐上升的趋势。社交媒体也是当年该国调查企业中最受欢迎的广告渠道。