The National SOM Survey 2003

Since 1986 the SOM-institute has been carrying out an annual nation-wide survey of Swedish opinions. This is accordingly the eighteenth survey in this series. The SOM-institute is a collaboration between three departments at Göteborg University: the Institute for Journalism and Mass Communication, the Department of Political Science, and the School of Public Administration. Since 1998 the survey includes two nation representative samples and uses two different mail questionnaires. One of the questionnaires mainly deals with questions on politics, economy and working life, while the other mainly deals with media, culture and health. One third of the questions asked in the two questionnaires are common for both samples, for example questions about media habits, political attitudes, leisure activities, and social background. The questionnaire on politics include twelve different subject fields: news; politics and society; Sweden and the surrounding world; mass media, the internet, and possession of technical equipment; society, public service and democracy; consumption and society; knowledge and society; environment and energy; industry and work; activities and interests; work life; and background questions. The media questionnaire is divided into ten subject fields: news and daily papers; politics and society; radio and television; possession of technical equipment, the internet and other media; books, periodicals, and libraries; 'Your view on the morning paper and other media'; activities and interests; work life; background questions; and 'Your yesterday'. Purpose: The main purpose is to establish time series that enable researchers to analyse how various changes in society affect people's attitudes and behaviour.

自1986年起，SOM研究所（SOM-institute）便持续开展瑞典全国性年度民意调查，本次即为该系列的第十八次调查。SOM研究所是哥德堡大学（Göteborg University）下设三个院系的合作机构：新闻与大众传播研究所、政治科学系与公共管理学院。1998年起，该调查采用两套具有全国代表性的样本，并使用两份不同的邮寄问卷。其中一份问卷主要围绕政治、经济与职场生活议题设置问题，另一份则聚焦媒体、文化与健康领域。两份问卷中有三分之一的问题为共用题目，例如媒体使用习惯、政治态度、休闲活动及社会背景类问题。政治类问卷涵盖十二个主题领域：新闻；政治与社会；瑞典与周边世界；大众媒体、互联网与技术设备拥有情况；社会、公共服务与民主；消费与社会；知识与社会；环境与能源；产业与工作；活动与兴趣；职场生活；以及背景问题。媒体类问卷则划分为十个主题领域：新闻与日报；政治与社会；广播与电视；技术设备、互联网与其他媒体拥有情况；书籍、期刊与图书馆；“您对晨报及其他媒体的看法”；活动与兴趣；职场生活；背景问题；以及“您的昨日”。本调查的核心目的为构建时间序列数据集，以供研究者分析社会各类变迁如何影响民众的态度与行为。