Acxiom B2B INFOBASE® - B2B & Company Database (Germany Covered)

In Germany exists around 5 Mio companies and industrialists. B2B data represents an interesting and profitable target group over all industries. The Acxiom InfoBase Business covers small businesses like architects, estate agents or mechanics as well as big concerns and companies. The small and medium size businesses build the engine of the German economy. Acxiom creates a complete overview based on a multi-sourced data set of data coming from commercial registers, telephone books and credit agency data. Data Fields for 5 million companies including • Number of employees • Yearly revenue • Industry codes • Contact persons • Communication data Use cases & Benefits: B2B datasets are all-rounders. From company car users to location studies, from office supplies to publisher information. Clients use the B2B data for direct marketing activities or environment evaluation, for data enhancement and data cleansing.

德国境内现有约500万家企业与工商经营主体。B2B数据覆盖全行业，是兼具吸引力与盈利潜力的优质目标客群数据源。安客诚商业信息数据库（Acxiom InfoBase Business）涵盖建筑设计师、房产中介、机械维修商等小微企业，同时也包含大型集团与企业。中小企业是德国经济的核心驱动力。安客诚通过整合商业登记册、电话簿及征信机构的多源数据，构建了完整的企业全景画像。

该500万家企业的数据集包含以下字段：
- 员工数量
- 年营收
- 行业代码
- 联系人信息
- 通信联络数据

应用场景与价值优势：B2B数据集具备广泛适用性，可覆盖从企业用车调研、区位分析，到办公用品采购、出版商信息获取等各类场景。客户可将该B2B数据用于直效营销活动、经营环境评估，以及数据增强与数据清洗工作。

搜集汇总

背景与挑战

背景概述

该数据集是Acxiom B2B INFOBASE®的德国企业数据库，覆盖约500万家公司，整合了商业注册、电话簿和信用机构等多源数据，提供员工数量、年收入和行业代码等关键字段。它适用于直接营销、环境评估及数据清洗等多种B2B应用场景。