West German Consumers 1963

Survey from the field of market research.

Topics: Extensive determination of possession of durable consumer
goods, including possession of a bicycle, car, photography equipment,
watch; use of cleansers and detergents, cosmetics, medication, clothes,
infant food as well as groceries; consumption of beverages; shopping
habits; trips to the hairdresser; reading magazines; smoking habits;
social contacts; housing situation; tenant status; possession of a
garden; possession of financial capital.

Demography: age (classified); sex; marital status; number of children;
school education; occupation; employment; income; household income;
size of household; composition of household; head of household; state;
possession of durable economic goods.

Interviewer rating: social class of respondent; city size.