Standards of Digital Journalism - New User Patterns and Challenges in the Journalist Role? 2009

New digital media sets prevailing journalistic norms and conventions in front of major challenges and affects relationships with users. A media development characterized by increased monopolization and concentration of ownership makes digitalization an important tool in the development of shared services and rationalization within the groups. The conditions within the newsrooms will change, and new editorial procedures will occur as a result of a much closer relationship with users. At the same time the danger is that journalism's integrity is threatened by the Internet technology and hypertext weakens the traditional distinctions between the editorial board and the marketing department. We can already see that young media users have new user habits, where the interactive component of media use plays a major role in the form of SMS, email and interactive television. This has also become an important commercial market where consumer technology has become a part of modern mass media market. The project aims to generate new knowledge and theory of the new editorial standards in the digital media development. It should be assessed how work practices, use of sources and to the readers changing role of the journalist. One project will study how youth from multicultural backgrounds use the Internet as a link between their country of origin and new Norwegian reality. Another subproject will see the change of foreign journalism.

新兴数字媒体令主流新闻业的规范与惯例面临严峻挑战，并重塑了其与受众的关系。以垄断化程度提升、所有权集中度增强为特征的媒体发展趋势，使得数字化成为媒体集团内部共享服务建设与运营合理化的重要工具。新闻编辑部的内部环境将随之改变，由于与受众的联系愈发紧密，全新的采编流程也将应运而生。与此同时，行业亦面临相应风险：互联网技术与超文本技术正威胁新闻业的职业操守，并模糊了采编部门与营销部门之间的传统边界。当前我们已能观察到，年轻媒体受众已形成全新的使用习惯，其中短信、电子邮件与交互式电视等互动式媒体使用环节占据核心地位。此类互动场景亦已成为重要的商业市场，消费级技术现已融入现代大众传媒市场体系。本项目旨在为数字媒体发展背景下的全新采编标准生成全新的学术认知与理论框架。项目将评估工作流程、信源运用方式，以及记者相对于受众的角色变迁。其中一个子项目将研究多元文化背景下的青年群体如何借助互联网，搭建起其母国与全新挪威生活环境之间的联系桥梁。另一个子项目则将研究对外新闻报道的变革。