A Recipe for Success? Sustaining Creativity Among First-Time Creative Producers -- Dataset Used for Study 3

AbstractSustaining creativity is difficult. We identify the conditions that determine repeat production of novelty among first-time producers, and the psychological mechanism transmitting their effects. Our theoretical model highlights that the novelty of a first production can lower the probability of creating a second production, particularly when the first production is bestowed with an award or recognition. This effect occurs primarily because individuals who win an award for a prior novel production experience a greater threat to their creative identity when anticipating having to produce follow-up novel work. We test our theoretical model in three studies: an archival study of first-time cookbook authors in the United Kingdom and two experiments. Our results provide some support for our theoretical model—award-winning producers of novel cookbooks (or ideas for them) are less likely to follow-up their initial production with a second one, largely because of the potential erosion to a person’s creative identity that doing so may cause. Our findings highlight the intricacies of sustaining creativity over time and offer insights into why some producers abandon their creative efforts.<br>DescriptionThe same dataset in two different formats and a file with the commands to run the code in Stata.<br>Variables included:<br>second_novel_idea 0 = Participants who chose to exploit their work by developing an idea for a sequel or for a marketing campaign for the first cookbook they had written1 = Participants who chose to develop another idea for a second, new cookbook theme<br>novel0 = Participants in the conventional condition1 = Participants in the novel condition<br>award0 = Participants in the no award condition1 = Participants in the award condition<br>creative_identity_threatAverage of seven different items measuring a participant's creative identity threat (on a scale ranging from 1 (strongly disagree) to 7 (strongly agree))<br>creative_identityAverage of five different items (based on Farmer et al., 2003) measuring a participant's creative identity (on a scale ranging from 1 (strongly disagree) to 7 (strongly agree))<br>declining_creativity_beliefs Average of three different itmes (Lucas and Nordgren, 2020) measuring a participant's declining creativity beliefs (on a scale ranging from 1 (strongly disagree) to 7 (strongly agree))<br>exploitation_inclinations Average of four different itmes (based on Mom et al., 2009) measuring a participant's exploitation inclinations (on a scale ranging from 1 (strongly disagree) to 7 (strongly agree))<br>female0 = Male participant1 = Female participant<br>ageAge of the participant at the time that the experiment was conducted

维持创造力实属不易。本研究旨在明确首次创作者重复产出新颖成果的决定条件，以及传递这些效应的心理机制。我们的理论模型表明，首次产出的新颖性会降低后续创作的可能性，尤其当首次产出斩获奖项或官方认可时。该效应的核心成因在于：因先前的新颖创作获奖的个体，在预期需产出后续新颖作品时，其创意身份（creative identity）所面临的威胁会更为显著。我们通过三项研究对理论模型进行实证检验：一项针对英国首次出版食谱作者的档案研究，以及两项实验室实验。研究结果为理论模型提供了一定支撑——斩获奖项的新颖食谱（或其创意）创作者，后续推出第二部作品的可能性显著更低，这在很大程度上源于此举可能侵蚀个体的创意身份。本研究揭示了长期维持创造力的复杂逻辑，并为解释部分创作者放弃创意努力的内在动因提供了全新洞见。
数据集说明：本数据集包含两种不同格式的文件，以及一份用于在Stata中运行代码的命令脚本文件。
包含的变量如下：
second_novel_idea：0=参与者选择开发首本食谱的续集创意或营销方案以利用既有创作成果；1=参与者选择开发全新的第二本食谱主题创意
novel0：0=处于常规实验条件的参与者；1=处于新颖（novel）实验条件的参与者
award0：0=未获奖实验条件下的参与者；1=获奖实验条件下的参与者
creative_identity_threat（创意身份威胁）：7个不同条目得分的平均值，用于测量参与者的创意身份威胁程度，量表取值区间为1（完全不同意）至7（完全同意）
creative_identity（创意身份）：基于Farmer等人2003年的研究开发的5个条目得分的平均值，用于测量参与者的创意身份，量表取值区间为1（完全不同意）至7（完全同意）
declining_creativity_beliefs（创造力衰退信念）：基于Lucas与Nordgren 2020年的研究开发的3个条目得分的平均值，用于测量参与者的创造力衰退信念，量表取值区间为1（完全不同意）至7（完全同意）
exploitation_inclinations（创作成果利用倾向）：基于Mom等人2009年的研究开发的4个条目得分的平均值，用于测量参与者的创作成果利用倾向，量表取值区间为1（完全不同意）至7（完全同意）
female：0=男性参与者；1=女性参与者
age：实验开展时参与者的实际年龄