Social Influence and Disruptive Low Carbon Innovations, 2019

These two datasets were collected as part of the SILCI project (‘Social influence and disruptive low carbon innovations’). The SILCI project ran from 2016 - 2021 at the Tyndall Centre for Climate Change Research, University of East Anglia and was funded by the European Research Council (ERC) through the Starting Grant #678799. Further details on the SILCI project and related publications can be found at: http://www.silci.org.
The SILCI project explored disruptive low carbon innovations and how they spread through processes of social influence.
As part of the SILCI project, a national online survey was conducted in both the UK and Canada to understand consumers' perceptions, communication behaviour, and adoption propensity towards a wide range of low-carbon innovations in four different consumer domains: transport, food, homes and energy. The survey instrument was developed and tested by the project team. The survey was implemented by an international market research company in the UK between 2nd July – 3rd September 2019 and in Canada between 11th October – 14th November 2019. A total of n=3014 responses were collected in the UK and n=3352 in Canada. The survey responses were coded and cleaned by the project team. Both the survey instrument and cleaned response data are made available here.<p>SILCI investigates low carbon disruptive innovations. This project conducts empirical research to understand what are potentially disruptive low carbon innovations, what novel attributes they offer users, and what impact might their widespread adoption have on emissions.
As well as identifying and characterising disruptive low carbon innovations across sectors and applications, SILCI is interested in how and why they are adopted, and so how they spread. Information exchanged through social networks, through online activity, and through physical activity in neighbourhoods influences people’s behaviour. Social influence plays an important role in diffusing innovations. SILCI explores what role social influence plays in the diffusion of disruptive low carbon innovations and how these diffusion processes can be accelerated to help reduce emissions.</p>

本数据集为SILCI项目（Social influence and disruptive low carbon innovations，即“社会影响与颠覆性低碳创新”）的研究产出。SILCI项目于2016—2021年在东安格利亚大学廷德尔气候变化研究中心开展，获欧洲研究委员会（European Research Council, ERC）启动资助项目#678799资助。项目详情及相关研究成果可访问：http://www.silci.org。

SILCI项目聚焦颠覆性低碳创新（disruptive low carbon innovations），及其通过社会影响过程实现传播的路径。

作为项目组成部分，研究团队针对英国与加拿大两国开展全国性线上调查，以探究消费者在交通、食品、住宅与能源四大消费领域中，对各类低碳创新的认知、传播行为与采纳意愿。本调查工具由项目团队研发并完成信效度检验。调研分别由国际市场调研公司于2019年7月2日至9月3日（英国）、2019年10月11日至11月14日（加拿大）实施。最终英国回收有效问卷3014份，加拿大回收3352份。所有问卷数据均由项目团队进行编码与清洗，本数据集包含经清洗后的问卷应答数据与调查工具。

SILCI项目围绕颠覆性低碳创新展开实证研究：旨在明确具备颠覆性潜力的低碳创新类型、其为用户提供的全新属性，以及大规模采纳后对碳排放的潜在影响。
除跨领域与跨应用场景的颠覆性低碳创新识别与特征刻画外，项目还关注此类创新的采纳逻辑与传播机制。人们的行为会受到社交网络、线上活动及邻里线下互动中传递的信息影响，社会影响在创新扩散过程中发挥关键作用。SILCI项目旨在探究社会影响在颠覆性低碳创新扩散中的具体作用，以及如何加速此类扩散进程以助力减排目标的实现。