Study of reading habits 1984 - Stockholm

This survey forms part of the research program ´Dagspresskollegiet´. The target group of this survey was the inhabitants of Stockholm. Some of the questions are replications of questions asked in previous readership studies, i.e. questions concerning reading habits, subscriptions of papers, reading interests and background variables such as gender, age, education and party preference. There were also a number of questions not asked in previous surveys. The respondents were asked about the household´s media-equipment and use of video. There were also a battery of questions dealing with radio listening - amount, place, types of programs and broadcasting (national, provincial or local). Special attention was put on local radio and local-TV broadcasting and the respondents view on this new phenomena.

本调研属于「Dagspresskollegiet」研究计划的一部分。本次调研的目标群体为斯德哥尔摩市居民。部分问题复用了此前读者调研中的问卷内容，即涵盖阅读习惯、报刊订阅情况、阅读兴趣以及性别、年龄、受教育程度、党派倾向等背景变量的相关问题。此外还设置了一批此前调研未涉及的全新问题。受访者需回答家庭的媒体设备配置与视频使用情况。同时设置了一系列关于广播收听的问题，涵盖收听时长、收听场景、节目类型以及播出渠道（全国性、省级、地方性）。本次调研特别关注地方性广播与地方电视台播出情况，以及受访者对这一新兴事物的看法。