RHETORIC IN RUSSIAN-LANGUAGE FAMILY DISCOURSE: A LINGUOPRAGMATIC ANALYSIS

The problem addressed in this study concerns the insufficiently systematized description of rhetorical mechanisms operating within Russian-language family discourse, particularly in everyday intrafamilial communication. Although family interaction has been examined within sociolinguistics and pragmatics, its rhetorical organization and persuasive strategies remain understudied. The aim of this research is to identify and analyze the rhetorical devices, pragmatic strategies, and communicative tactics that structure Russian-language family discourse, as well as to determine their functional role in maintaining authority, solidarity, and value transmission. The study employs linguopragmatic analysis of authentic conversational fragments, contextual interpretation, and functional-semantic classification. As a result, a typology of rhetorical strategies in family discourse is proposed, including argumentation through precedent texts, evaluative metaphorization, didactic aphorization, emotional amplification, and indirect directive constructions. The research demonstrates that family discourse is rhetorically structured and oriented toward persuasive regulation of behavior and identity formation. The findings contribute to discourse theory, pragmatics, and rhetorical studies by expanding understanding of everyday persuasion within intimate communicative environments.