Sweden now 1981-II_3

In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991.
A major part of this survey is a replication of earlier surveys. Questions about life style and decisional power at work are back again after being removed the year before. New questions deals with how much of the content the respondent reads in different papers.

Purpose:

Collect broad information about interests, purchasing habits and media choices

20世纪60年代中期，Testologen AB与一众广告商合作，推出了全新的调研范式：在同一场调查中同步采集目标群体的多元数据——涵盖社会经济状况、兴趣偏好、消费习惯、持有物品情况及购买意向，同时收集受众的阅读习惯数据。
目前，瑞典国家数据中心（SND）馆藏有覆盖1972年至1991年共20年周期的“瑞典现状（Sweden Now）”系列调查数据集。
本次调查的核心板块之一是对既往调研的复刻。有关生活方式与职场决策权的问题在前一次调查中被移除后，此次重新被纳入问卷。新增问题则围绕受访者对各类报纸的内容阅读量展开。

调研目的：
收集受众在兴趣偏好、消费习惯与媒体选择方面的广泛信息。