Italy: major obstacles in digital marketing development 2018, by business size

This statistic illustrates the five major obstacles in digital marketing development in Italian companies as of October 2018. According to survey results, the insufficient broadband infrastructure in the country represented an obstacle for 17 percent of big enterprises and 13 percent of small ones. Lastly, the low viewability of online ad campaigns was a concern for nine percent of small businesses, while it was not even mentioned by big enterprises.

本统计数据显示了截至2018年10月，意大利企业在数字市场营销发展过程中面临的五大主要障碍。根据调查结果，国家宽带基础设施的不足对17%的大企业及13%的小企业构成了阻碍。此外，在线广告活动的低可见度成为了9%小企业的关注焦点，而大型企业甚至未曾提及此问题。