Mass Media Survey, 2001

This dataset is derived from "Mass Media Survey, 2001". The objective of the survey is to map out the extent of people's usage of mass media, give an image of seasonal varieties in this usage, find out what kinds of media and channels different demographic groups utilizes, as well as measuring what sorts of media channels different demographic groups have access to.

Statistics Norway started in 1991 a series of sample surveys on culture and mass media, commissioned by Arts Council Norway, Ministry of Culture and Norwegian Council of Research (NFR). The surveys were initiated by (among others) the Works Council for Cultural Statistics, that in turn was initiated by Arts Council Norway, and included the representation of NFR.

As of 1995, Statistics Norway entered into a collaboration with Norwegian Institute of Journalism (with fundings from Norwegian Media Authority and the Council for Applied Media Research) and Telenor (R & I) concerning the continuation of these surveys on a yearly basis. The surveys are published under the name Norwegian Media Barometer (also available from SSB in the series Statistical Analyses) and describe Norwegians' use of the different printed and electronic media and who has access to them. The publication also provides a picture of the development over the latest years. What is happening on the media market; are some medias progressing whilst others are losing the battle for the public's attention? Which groups are displaying change in media behaviour?

This survey deals with radio, music, television, video, PC, internet, electronic games, cinema, telephone, various publications etc. The survey is conducted over four periods: March, June, September and Desember. All weekdays are covered in each period.