Mass Media Survey, 2001

This dataset is derived from "Mass Media Survey, 2001". The objective of the survey is to map out the extent of people's usage of mass media, give an image of seasonal varieties in this usage, find out what kinds of media and channels different demographic groups utilizes, as well as measuring what sorts of media channels different demographic groups have access to.

Statistics Norway started in 1991 a series of sample surveys on culture and mass media, commissioned by Arts Council Norway, Ministry of Culture and Norwegian Council of Research (NFR). The surveys were initiated by (among others) the Works Council for Cultural Statistics, that in turn was initiated by Arts Council Norway, and included the representation of NFR.

As of 1995, Statistics Norway entered into a collaboration with Norwegian Institute of Journalism (with fundings from Norwegian Media Authority and the Council for Applied Media Research) and Telenor (R & I) concerning the continuation of these surveys on a yearly basis. The surveys are published under the name Norwegian Media Barometer (also available from SSB in the series Statistical Analyses) and describe Norwegians' use of the different printed and electronic media and who has access to them. The publication also provides a picture of the development over the latest years. What is happening on the media market; are some medias progressing whilst others are losing the battle for the public's attention? Which groups are displaying change in media behaviour?

This survey deals with radio, music, television, video, PC, internet, electronic games, cinema, telephone, various publications etc. The survey is conducted over four periods: March, June, September and Desember. All weekdays are covered in each period.

本数据集源自《2001年大众媒体调查》（"Mass Media Survey, 2001"）。本次调查旨在梳理民众对大众媒体的使用规模，呈现该使用行为的季节差异，探明不同人口统计群体所使用的媒体类型与渠道，同时测算不同人口统计群体可接触的媒体渠道范畴。挪威统计局（Statistics Norway）自1991年起，受挪威艺术理事会（Arts Council Norway）、挪威文化部（Ministry of Culture）及挪威研究理事会（Norwegian Council of Research, NFR）委托，开展了一系列文化与大众媒体抽样调查。该系列调查由文化统计工作委员会（Works Council for Cultural Statistics）牵头，该委员会由挪威艺术理事会发起，其成员包含挪威研究理事会代表。1995年起，挪威统计局与挪威新闻与传播学研究所（Norwegian Institute of Journalism，由挪威媒体管理局（Norwegian Media Authority）与应用媒体研究理事会（Council for Applied Media Research）提供资助）及挪威电信（Telenor，研发与创新部，R & I）达成合作，将该系列调查转为年度项目。该系列调查以《挪威媒体晴雨表》（Norwegian Media Barometer）为名发布，亦可从挪威统计局（Statistics Norway，简称SSB）的《统计分析》（Statistical Analyses）系列出版物中获取，内容涵盖挪威民众对各类印刷及电子媒体的使用情况，以及民众的媒体可及性。该出版物还展现了近年来媒体行业的发展态势：媒体市场正经历何种变革？部分媒体是否在争夺公众注意力的竞争中占据上风，而其他媒体则逐渐失去受众关注？哪些群体的媒体使用行为出现了变化？本次调查涵盖广播、音乐、电视、录像、个人电脑（PC）、互联网、电子游戏、影院、电话及各类出版物等领域。调查分四个时段开展：3月、6月、9月及12月，每个时段均覆盖所有工作日。