sj-sav-1-emm-10.1177_27523543231210140 - Supplemental material for Factors Influencing Switching Intention and Customer Retention of Over-the-Top (OTT) Viewing Behavior in Taiwan: The Push–Pull– Mooring Model

Name: sj-sav-1-emm-10.1177_27523543231210140 - Supplemental material for Factors Influencing Switching Intention and Customer Retention of Over-the-Top (OTT) Viewing Behavior in Taiwan: The Push–Pull– Mooring Model
Creator: SAGE Journals
Published: 2024-08-28 10:41:15
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DataCite Commons2024-08-28 更新2025-04-16 收录

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https://sage.figshare.com/articles/dataset/sj-sav-1-emm-10_1177_27523543231210140_-_Supplemental_material_for_Factors_Influencing_Switching_Intention_and_Customer_Retention_of_Over-the-Top_OTT_Viewing_Behavior_in_Taiwan_The_Push_Pull_Mooring_Model/24486951/1

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资源简介：

Supplemental material, sj-sav-1-emm-10.1177_27523543231210140 for Factors Influencing Switching Intention and Customer Retention of Over-the-Top (OTT) Viewing Behavior in Taiwan: The Push–Pull– Mooring Model by Po-Chien Chang and Yu-Ping Chiu in Emerging Media

配套补充材料编号为sj-sav-1-emm-10.1177_27523543231210140，对应论文为《台湾地区过顶传输（Over-the-Top, OTT）收视行为的切换意愿影响因素与用户留存：推-拉-锚定模型》，该论文由张博谦（Po-Chien Chang）、邱玉萍（Yu-Ping Chiu）撰写，发表于《新兴媒体（Emerging Media）》期刊。

提供机构：

SAGE Journals

创建时间：

2023-11-02