绩溪山核桃品牌影响力指数分析数据

通过市场调查的方式，获得绩溪山核桃的品牌知名度指数、品牌市场占有率指数、品牌美誉度指数、品牌忠诚度指数，利用专家评分法、加权求和法来计算绩溪山核桃品牌影响力。通过对数据的分析，本项目得到山核桃的品牌影响力指数，该指数能揭示山核桃产地在品牌运营方面的优势和劣势，引导政府和企业加强对品牌的培育和利用，增强品牌竞争力。1.数据来源
通过市场调查的方式，获得绩溪山核桃的品牌知名度指数、品牌市场占有率指数、品牌美誉度指数、品牌忠诚度指数，对应品牌和年份。
2.数据处理
2.1通过发放专家调研问卷利用专家评分法确定各个指数的权值分别为品牌知名度0.291，品牌市场占有率0.286，品牌美誉度0.285，品牌忠诚度0.138。
2.2利用加权求和法计算市场指数，计算公式为：
ZHZSi=x1*p1+ x2*p2+x3*p3+ x4*p4，
其中ZHZS表示品牌影响力综合指数，pi代表指标的权重系数，x1代表品牌知名度，x2代表品牌市场占有率，x3代表品牌美誉度，x4品牌忠诚度。
3.数据应用
品牌影响力指数是衡量品牌在市场中的知名度、认可度和影响力的指标。通过分析绩溪山核桃的品牌影响力指数，该指数能揭示绩溪在山核桃品牌运营方面的优势和劣势，引导政府和企业加强对品牌的培育和利用，增强品牌竞争力。

This study collected the Brand Awareness Index, Brand Market Share Index, Brand Reputation Index and Brand Loyalty Index of Jixi Walnut through market surveys, and calculated the brand influence of Jixi Walnut using the Expert Scoring Method and Weighted Summation Method. Through data analysis, this project obtained the brand influence index of walnuts, which can reveal the strengths and weaknesses of the Jixi walnut-producing area in brand operation, guide the government and enterprises to strengthen brand cultivation and utilization, and enhance brand competitiveness.

1. Data Source
The Brand Awareness Index, Brand Market Share Index, Brand Reputation Index and Brand Loyalty Index of Jixi Walnut, along with the corresponding brands and years, were obtained through market surveys.

2. Data Processing
2.1 The weights of each index were determined via the Expert Scoring Method by distributing expert research questionnaires: Brand Awareness 0.291, Brand Market Share 0.286, Brand Reputation 0.285, and Brand Loyalty 0.138.
2.2 The market index was calculated using the Weighted Summation Method, with the formula:
ZHZSi = x1*p1 + x2*p2 + x3*p3 + x4*p4
where ZHZS represents the comprehensive brand influence index, pi denotes the weight coefficient of each indicator, x1 stands for Brand Awareness, x2 for Brand Market Share, x3 for Brand Reputation, and x4 for Brand Loyalty.

3. Data Application
The brand influence index is an indicator that measures the awareness, recognition and influence of a brand in the market. By analyzing the brand influence index of Jixi Walnut, this index can reveal the strengths and weaknesses of Jixi in walnut brand operation, guide the government and enterprises to strengthen brand cultivation and utilization, and enhance brand competitiveness.