Spending Data for Gen Z, Gen Alpha & Youth: 1.4M+ Consumers, 3K+ Brands

Detailed transaction level data set, tracking spending behavior of Gen Z, Gen Alpha and youth demographics. Get detailed insights of where and how much this segment is spending, brand affinity, category trends, and shifts in discretionary versus non-discretionary spend over time. The data is well suited for consumer insights, brand analytics, retail strategy, and longitudinal behavior analysis tied to youth spending patterns. Also helps with momentum signals for brand tickers like SBUX, RBLX, MCD, AAPL, AMZN, CMG, GOOG etc. Built on real transactions and fully compliant with COPPA/FERPA/HIPAA.

- **1.4 Million+** Monthly Active Users
- **10 Million+** Weekly Transactions
- **Transaction details** including Merchant Name, Time, Amount, ZIP, and Category.
- **Time-series friendly** data for trend and cohort analysis.

An Infographic summarizing the data is available [HERE](https://cta-na2.hubspot.com/web-interactives/public/v1/track/redirect?encryptedPayload=AVxigLKUIdLnO521IooaG%252BTSH7QR3xUqHRZJcSB0onxAi8uZNUDlKUDdL0qp9ev9c6MncB4RvItEsxlvtFZEb2lEa%252B0my6q0B8EzUlKS8wlnjfHXF31QKVrHBncQPxVEXuwrlu%252BrBVnQ7J%252BZjJcLn1ZTLqbB%252BaQ%252BH11IE6Q2H8hbtMAn94uHbAHo1Qe15f2fJL9RgwSBF5LKmYxD1tLIuoiabfXSWZPN7VwgNxABD21H&webInteractiveContentId=299066680012&portalId=8766854)