eCommerce Benchmark KPIs: Fashion in Morocco

In 2023, next to an add-to-cart rate of 11.5%, a cart abandonment rate of 84.5%, and a conversion rate of 1.8%, the eCommerce Benchmark KPIs for Fashion in Morocco also consist of an AOV of US$84.8, a discount rate of 14.3%, and a return rate of 10.6%.

于2023年，摩洛哥时尚电商行业的关键绩效指标（KPIs）亦呈现出以下数据：购物车添加率为11.5%，购物车放弃率为84.5%，转化率为1.8%，平均订单价值（AOV）为84.8美元，折扣率为14.3%，退货率为10.6%。