“Who Are You Wearing?”: Comparative Analysis on the Awareness, Knowledge, Attitudes and Practices Among Selected UPLB Students on Sustainable Fashion in Los Baños, Laguna, Philippines

This study was conducted to compare the UPLB students’ awareness, knowledge, attitudes and practices (AKAP) on sustainable fashion. It also described their socio-demographic characteristics, explained their AKAP on sustainable fashion, analyzed the relationship between their AKAP towards sustainable fashion, and compared the AKAP of students who have not yet taken the HUME 112 (Sustainability Science) course (first cohort) and students who finished the HUME 112 course (second cohort) on sustainable fashion; and formulated recommendations on the AKAP of selected UPLB students. This research was conducted using a quantitative research method with 225 selected UPLB students determined through purposive sampling. A self-administered survey questionnaire through Google Forms was used as a research instrument. Data were analyzed using descriptive statistics, Spearman’s correlation, and Mann-Whitney U-test. Results showed that the respondents from the first cohort showed a moderate level of awareness, while the respondents from the second cohort showed a high level of awareness. For the knowledge level, both cohorts (first cohort is 77%, second is 95%) had a high level of knowledge on sustainable fashion. Both cohorts showed favorable attitudes towards sustainable fashion and had a moderate level of practice towards sustainable fashion. Variables such as awareness and knowledge, awareness and practices, and knowledge and practices had a significant relationship with each other for the first cohort, while only awareness and knowledge and awareness and practices for the second cohort. Lastly, results showed a significant difference in the awareness and knowledge level between the two cohorts.

本研究旨在对比菲律宾大学洛斯巴诺斯分校（University of the Philippines Los Baños，简称UPLB）学生针对可持续时尚的认知、知识、态度与实践（Awareness, Knowledge, Attitudes and Practices，以下简称AKAP）水平。研究内容涵盖：描述该群体的社会人口学特征，阐释其可持续时尚相关AKAP表现，分析各AKAP维度间的内在关联，对比未修读HUME 112（可持续科学，Sustainability Science）课程的学生（第一批次）与已修完该课程的学生（第二批次）在可持续时尚AKAP上的差异，并为入选研究的UPLB学生提出可持续时尚AKAP优化建议。本研究采用定量研究方法，通过立意抽样（purposive sampling）选取225名UPLB学生作为研究样本，以谷歌表单（Google Forms）搭建的自填式调查问卷作为研究工具。数据分析采用描述性统计、斯皮尔曼相关性分析（Spearman’s correlation）以及曼-惠特尼U检验（Mann-Whitney U-test）三种方法。研究结果表明，第一批次受访者对可持续时尚的认知水平处于中等区间，第二批次受访者则达到较高水平；在知识水平方面，两批次学生的可持续时尚知识水平均较高，其中第一批次达标率为77%，第二批次为95%。两批次学生均对可持续时尚持有积极态度，且实践水平均为中等。具体关联层面，第一批次学生的认知与知识、认知与实践、知识与实践三组变量间均存在显著相关性；而第二批次学生仅存在认知与知识、认知与实践间的显著关联。最后，两批次学生在认知水平与知识储备上均存在显著差异。