Datastream Group Online Web Data Global | Cookies to MAID to Interest Category

Massive volume and fields including multiple MAIDs, categories, URLs and more. Categories and URLs with Cookie ID's tied to MAIDs, 500 million+ daily records. Datastream Groups’ online data covers US and International web requests. We process over 500 million consumer records every day, which have MAIDs linked to them. With MAIDs as identifiers, our clients can get a crystal-clear view of how consumers are interacting with their brand regardless of what platform from which they log on. If you’re thinking the concept of MAIDs sound an awful lot like cookies, it’s because it is. Like cookies, MAIDs can be used to track a consumer’s activity on the web. This data can then be used to serve up relevant content — like display ads — in the right place, and at the right time. The difference between the two, however, is that cookies don’t work across multiple devices. And, in a world where the average technology user carries 2.9 devices at all times, tracking only desktop activity simply won’t cut it. MAIDs, on the other hand, can be used to track cross-device activity. While I don’t think we’ll be ruling out cookies any time soon, MAIDs are a great complement to cookie tracking.

本数据集体量庞大、字段丰富，涵盖多组多账户标识符（MAIDs）、分类信息、URL链接及其他相关内容。分类信息与URL链接均绑定了关联多账户标识符的Cookie ID，日数据记录量超5亿条。Datastream Groups的在线数据覆盖美国及全球互联网请求场景。我们每日可处理超5亿条绑定多账户标识符的消费者关联记录。借助多账户标识符作为统一标识，客户可清晰掌握消费者无论通过何种平台登录时，与品牌的交互行为。若您认为多账户标识符的概念与Cookie高度相似，事实确实如此：与Cookie类似，多账户标识符可用于追踪消费者的网页活动，进而在恰当的场景与时机推送适配内容，例如展示类广告。但二者存在核心差异：Cookie无法跨设备使用。在当前用户平均随身携带2.9台设备的时代，仅追踪桌面端活动已无法满足业务需求。相较之下，多账户标识符可实现跨设备活动追踪。尽管我们短期内无法完全摒弃Cookie，但多账户标识符是Cookie追踪的绝佳补充方案。

搜集汇总

背景与挑战

背景概述

该数据集提供全球网络请求数据，每日处理超5亿条记录，通过MAID关联Cookie ID实现跨设备用户行为追踪，包含兴趣分类、URL访问等信息。MAID作为核心标识符，弥补了传统cookie无法跨设备追踪的局限性，为品牌提供跨平台用户洞察。