The Role of Fear of Missing Out (FoMO) in Shaping Digital Consumption Behavior Implications of IT Product Adoption and User Retention

Fear of Missing Out (FoMO) has emerged as a significant psychological factor influencing digital consumption behaviors, particularly in the context of IT product adoption and user retention. This study examines the role of FoMO in shaping consumer engagement with digital platforms and technology-based services. Drawing upon existing literature, we explore how FoMO affects user behavior, leading to impulsive digital purchases, increased social media engagement, and prolonged screen time. The study also investigates the mediating effects of psychological and social variables, such as stress perception, social support, and procrastination, on the relationship between FoMO and digital consumption. This study uses the statistical technique of Structural Equation Modeling (SEM) with SmartPLS as an instrument. Using Google Forms, data from 375 respondents were collected online, but only 353 responses were valid. Respondents are students and employees from Jakarta, Bogor, Depok, Tangerang, and other cities in Indonesia. This study uses the Purposive Sampling method; Data were collected in March 2025. This study contributes to providing deeper insights into the impact of fear of missing out (FOMO) on digital consumption behaviors, particularly in the context of IT product adoption and user retention. So that more users can consider the excessive fear of missing out habit.