Social Influence and Disruptive Low Carbon Innovations, 2019

These two datasets were collected as part of the SILCI project (‘Social influence and disruptive low carbon innovations’). The SILCI project ran from 2016 - 2021 at the Tyndall Centre for Climate Change Research, University of East Anglia and was funded by the European Research Council (ERC) through the Starting Grant #678799. Further details on the SILCI project and related publications can be found at: http://www.silci.org. The SILCI project explored disruptive low carbon innovations and how they spread through processes of social influence. As part of the SILCI project, a national online survey was conducted in both the UK and Canada to understand consumers' perceptions, communication behaviour, and adoption propensity towards a wide range of low-carbon innovations in four different consumer domains: transport, food, homes and energy. The survey instrument was developed and tested by the project team. The survey was implemented by an international market research company in the UK between 2nd July – 3rd September 2019 and in Canada between 11th October – 14th November 2019. A total of n=3014 responses were collected in the UK and n=3352 in Canada. The survey responses were coded and cleaned by the project team. Both the survey instrument and cleaned response data are made available here.

本次公开的两项数据集依托SILCI项目（Social influence and disruptive low carbon innovations，社会影响与颠覆性低碳创新）采集完成。该项目于2016年至2021年在东英吉利大学（University of East Anglia）廷德尔气候变化研究中心（Tyndall Centre for Climate Change Research）开展，并由欧洲研究理事会（European Research Council, ERC）通过编号为#678799的启动基金资助。有关SILCI项目及相关研究成果的更多详情，可访问官网：http://www.silci.org。

SILCI项目旨在探究颠覆性低碳创新及其通过社会影响机制实现扩散的路径。作为该项目的核心研究内容之一，研究团队分别在英国与加拿大开展全国性线上调查，以了解消费者对交通、食品、家居与能源四大消费领域内多款低碳创新产品的认知、传播行为及采纳倾向。本次调查的问卷由项目团队研发并完成信效度检验。

本次调查分别由一家国际市场调研公司执行：英国地区的调查时段为2019年7月2日至9月3日，加拿大地区为2019年10月11日至11月14日。英国共回收有效问卷3014份，加拿大共回收有效问卷3352份。项目团队对回收的问卷数据进行了编码与清洗处理。本次调查的问卷与清洗后的响应数据均已在此公开。