Preference for higher quality restaurants in African countries 2018

Around 47 percent of consumers in Ethiopia would pay more for higher quality restaurants and takeaway services, according to a survey conducted in 2018. This was the highest share recorded among the twelve African countries surveyed. In general, consumers of these markets did not value quality over price regarding restaurants. For instance, only 11 percent of consumers in Morocco would be willing to pay more to get such services in higher quality.

根据2018年的一项调查，埃塞俄比亚约47%的消费者愿意为更高品质的餐厅和外卖服务支付更高的费用。这一比例在所调查的十二个非洲国家中位居最高。总体而言，这些市场的消费者并未将品质视为优于价格的因素。例如，在摩洛哥，仅有11%的消费者愿意为获得更高品质的服务而支付额外费用。