Renaissance Hub Museum Exit Survey, 2010-2011

<P>Abstract copyright UK Data Service and data collection copyright owner.</P><i>Renaissance</i> was the Museums, Libraries and Archives Council's (MLA) programme to transform England's regional museums. The programme has received over £300 million since 2002 which has been allocated across nine regional museum hubs. Regional museum hubs are a cluster of four-five museums which receive government investment in order to develop as centres of excellence and as leaders of their regional museum communities.<br>
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The <i>Renaissance Hub Museum Exit Survey</i> is a museum visitor exit survey commissioned to measure the impact of <i>Renaissance</i> funding. The questionnaire survey has been conducted in 45 museums and galleries across England to collect data on the profile of visitors as well as information about visitor satisfaction, propensity to recommend and general attitudes towards the museums and galleries.<br>
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The overall objective of this research was:<ul><li>to provide reliable and representative information regarding the profile of visitors to Renaissance hub venues. There was particular interest in visits from lower socio-economic groups, those from ethnic minority backgrounds and those with disabilities (the priority target groups) </li><li>to gather reliable and representative information on the views and attitudes of visitors on various aspects of their visit which can feed into policy development and programme evaluation</li></ul>Face-to-face interviews were conducted with adult visitors on exit from each of the sites. All had visited the museum. Those who had only used ancillary facilities, e.g. a shop or café on-site were excluded from the survey. Exit interviews ensured that each respondent had the maximum opportunity to experience the full product offering at each site. The interviewing schedule included a mix of daytime and weekday shifts - weekdays (c.60 per cent) and weekends (c.40 per cent), and covered school and public holidays. Interviews were carried out throughout the day in order to be as representative as possible. Admission figures were used as a guide to allocate the shifts on a monthly basis. <br>
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Further information can be found on the MLA's <a href ="http://www.mla.gov.uk/what/programmes/renaissance/renaissance%20results/hub%20exit%20survey" title="Renaissance Exit Survey">Renaissance Exit Survey</a> and <a href ="http://research.mla.gov.uk/" title="Research Evidence Resources">Research Evidence Resources</a> web pages.<br><br>The 2010-2011 survey covered the following areas: <ul><li>profile of visitors</li><li>the decision to visit</li><li>evaluation of the visit </li><li>detailed ratings of the visit </li><li>potential for future visits</li></ul>

本摘要版权归英国数据服务中心（UK Data Service）及数据采集版权所有者所有。<br><i>文艺复兴（Renaissance）</i>是博物馆、图书馆与档案馆委员会（MLA）发起的旨在改革英格兰地区博物馆的项目。该项目自2002年起已获得逾3亿英镑拨款，分配至9个区域博物馆中心。区域博物馆中心指由4至5家博物馆组成的集群，获政府投资以打造卓越中心，并成为所在区域博物馆群落的领军者。<br><br><i>文艺复兴中心博物馆离场调查（Renaissance Hub Museum Exit Survey）</i>是受委托开展的博物馆访客离场调查，用于评估<i>文艺复兴（Renaissance）</i>项目拨款的影响。该问卷调查已在英格兰境内45家博物馆及美术馆开展，用于收集访客画像、访客满意度、推荐意愿，以及对博物馆和美术馆的整体态度等相关数据。<br><br>本研究的总体目标如下：<ul><li>为文艺复兴中心场馆的访客画像提供可靠且具有代表性的信息，尤其关注来自社会经济地位较低群体、少数族裔背景人群及残障人士（即优先目标群体）的到访情况</li><li>收集关于访客对到访体验各方面的看法与态度的可靠代表性数据，以供政策制定与项目评估参考</li></ul>研究人员对到访各场馆后离场的成年访客开展面对面访谈。所有受访者均实际参观了博物馆，仅使用附属设施（如场馆内商店或咖啡馆）的人员被排除在调查之外。离场访谈可确保每位受访者均有充分机会体验各场馆的全部展陈与服务内容。访谈排班兼顾日间与工作日时段——工作日访谈占比约60%，周末访谈占比约40%，同时覆盖学校假期与公共假期。访谈于全天内分时段开展，以尽可能保证样本代表性。研究以入场人数作为月度排班分配的参考依据。<br><br>更多详细信息可查阅MLA官网的<a href="http://www.mla.gov.uk/what/programmes/renaissance/renaissance%20results/hub%20exit%20survey" title="Renaissance Exit Survey">文艺复兴离场调查</a>与<a href="http://research.mla.gov.uk/" title="Research Evidence Resources">研究证据资源</a>页面。<br><br>2010-2011年的调查涵盖以下内容：<ul><li>访客画像</li><li>到访决策动因</li><li>到访体验评估</li><li>到访体验详细评分</li><li>未来到访可能性</li></ul>