[SAMPLE] Factori High Fidelity Mobility Data| Precised Mobile Location Data:200 Billion+ Locations|
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https://marketplace.databricks.com/details/ae597610-bb69-488f-9ab5-22e008cb39b7/Factori_SAMPLE-Factori-High-Fidelity-Mobility-Data-Precised-Mobile-Location-Data:200-Billion+-Locations
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资源简介:
The high Fidelity Data feed is aggregated from multiple data sources and is delivered as a daily feed to a location of your choice. All data is collected in anonymized and explicitly opted-in data where clear consent and terms of usage are dictated.
High-Fidelity Mobility Data Reach:
Our reach data represents the total number of data counts available within various categories and comprises attributes such as user demographics, anonymous id, device details, location, affluence, interests, traveled countries, and so on.
Data Export Methodology:
Since we collect data dynamically, we provide the most updated data and insights via a best-suited method at a suitable interval (daily/weekly/monthly).
Data Attributes:
timestamp
advertising ID
advertising ID type
latitude
longitude
horizontal_accuracy
country
altitude
vertical_accuracy
speed
Use Cases;
Consumer Insights:
Gain a comprehensive 360-degree perspective of the customer to spot behavioral changes, analyze trends and predict business outcomes
Advertising:
Create campaigns and customize your messaging depending on your target audience's online and offline activity.
Retail Analytics:
Analyze footfall trends in various locations and gain an understanding of customer personas.
高保真(High Fidelity)数据馈送从多个数据源聚合而成,以每日馈送的形式交付至您指定的存储位置。所有数据均采集自匿名化且明确获得用户主动授权的数据源,已获取清晰的知情同意并明确了使用条款。
高保真(High-Fidelity)移动数据覆盖范围:
我们的覆盖数据指各分类下可用的数据总量,涵盖用户人口统计学特征、匿名ID、设备详情、位置信息、富裕程度、兴趣爱好、到访国家等属性。
数据导出方法:
由于我们采用动态数据采集方式,因此将通过最适配的方式,以合适的时间间隔(每日/每周/每月)提供最新的数据与洞察结果。
数据属性:
时间戳(timestamp)、广告ID(advertising ID)、广告ID类型(advertising ID type)、纬度(latitude)、经度(longitude)、水平精度(horizontal_accuracy)、国家(country)、海拔(altitude)、垂直精度(vertical_accuracy)、移动速度(speed)
应用场景:
消费者洞察:全面掌握客户的360度全景视角,以识别行为变化、分析趋势并预测业务成果。
广告营销:根据目标受众的线上与线下行为,创建营销活动并定制推广内容。
零售分析:分析各场所的客流趋势,深入了解客户画像。
提供机构:
Factori搜集汇总
数据集介绍

背景与挑战
背景概述
该数据集是一个高保真移动位置数据集,包含超过2000亿条匿名且授权的位置记录,每日更新交付,数据属性涵盖时间戳、经纬度、设备ID等,适用于消费者洞察、广告和零售分析等场景。
以上内容由遇见数据集搜集并总结生成



