Electronic cigarette and smoking paraphernalia point of sale displays: an observational study in England

This is a naturalistic observational study to describe the nature and prevalence of e-cigarettes and smoking paraphernalia at point of sale (POS) displays in major retailers of tobacco products in Bristol and Cambridge, England. A total visibility score for POS displays of e-cigarettes and smoking paraphernalia, plus other measures of visibility and placement, was collected. These were described for the total sample and compared between areas of deprivation. Data was completed in 133 of 166 stores (80% completion rate).