Birds Eye Blue USA B2B Email Data | B2B Marketing Audiences via Email & Social Media Insights (Programmatic Ads, Social & Email Re-Targeting)

Birds Eye Blue B2B Email Data provides comprehensive global insights into consumer behavior and preferences, empowering marketers with valuable data-driven strategies. Our audience data encompasses a wide range of demographics, interests, and behaviors, enabling precise targeting for effective marketing campaigns. Online reach volumes: ✔️ 7B+ cookies online (web ids) ✔️ 8B+ MAID (8B+ unique IDs on IOS devices and 7.5B+ unique IDs on Android devices). Unique competitive advantage with both Consumer (525M+) and B2B (75M+) data, with highly targeted data segments in both Consumer (9k) and B2B (16k) categories. Includes Email, Postal, and Mobile data, with a vast range of Use Cases in both digital and traditional marketing. USE CASES ------------ Targeted Advertising: Audience and consumer behavior data enables advertisers to create highly targeted ad campaigns based on demographic, psychographic, and behavioral attributes with our audience and consumer behavior data sets. Market Segmentation: Segment your audiences based on factors such as age, gender, income level, and purchasing behavior, businesses and tailor your marketing strategies to address the unique needs of each segment, enhancing overall effectiveness. Customer Journey Analysis: Audience and consumer behavior data allow businesses to gain insights into the entire customer journey, from initial awareness to post-purchase interactions. By mapping out the customer journey and identifying key touchpoints, businesses can optimize each stage to improve the overall customer experience and drive greater customer satisfaction and loyalty. Churn Prediction and Retention: Understand factors contributing to churn, such as declining engagement or changes in purchasing patterns, businesses can implement targeted retention strategies, such as personalized offers or loyalty programs, to reduce churn rates and increase customer lifetime value. Competitive Analysis: Our audience data enables you to analyze competitor data, businesses can identify market trends, benchmark their performance, and uncover opportunities for differentiation and growth. Offering: ⭐ Big Data Dataset - 5 Main Audiences: i) Consumer Email Audience: 300M unique records, 700M-1B Estimated cookie reach. ii) Consumer Postal Audience: 267M unique records, 6.4B Estimated cookie reach. iii) Consumer Phone / Mobile Audience: 32M unique records, 54M Estimated cookie reach. iv) B2B Email Audience: 50M unique records, 180M Estimated cookie reach. v) B2B Postal Audience: 28M unique records, 165M Estimated cookie reach. ⭐ Demographic, Psychographic, Behavioral, and Geographic Data Targeting ⭐ Deep and Broad Audience Building ⭐ Deterministic and Predictive Analytics, Modeling & Targeting ⭐ Interests, Affinities, Purchases, and Transactional Behaviors ⭐ Over 25,000 Pre-built Data Segments - 16k B2B Data Segments, 9k Consumer Data Segments. Plus, Unlimited options for Custom Segments. ⭐ SAMPLE CONSUMER AUDIENCES: - Consumers with Email and Postal Behavioral Predictive Data (Interests / Affinities, Purchase Behaviors, Lifestyle, Motivation, Values, Demographics Online / Website Interests and Social Media Interests / Usage  - Consumer Financial Deterministic Data (12M+ Records) Auto Warranty, Mortgage Refinance, Health Insurance, Life Insurance  - Consumer Health Deterministic Data  - Consumer Lifestyle Deterministic Data Musicians, Boating Enthusiasts, Mini Vacation Buyers, Travel Interests  - Homeowners, Automobile Owners Deterministic Data  - Working Professionals Deterministic Data (30M+ Records) Title, Profession, Department / Area of Specialization, Company, Industry / Vertical ⭐ SAMPLE B2B AUDIENCES: - Working Professionals Deterministic Data Title, Profession, Department / Area of Specialization, Company, Industry / Vertical  - Online Business Leads with Email & Postal Deterministic Data - SIC, NAICS, Industry, Company, Company Sales, Company Employees  - Local Business Leads Geographic Deterministic Data SIC, Company, Business Category, Sub Category, State, City  - Domain Registration / Website Owners Business Leads with Email and Postal Deterministic Data  - Health Professionals Deterministic Data Doctors / Physicians, Specialty / Subspecialty, Dentists, Physical Therapists, Chiropractors, Healthcare Providers - Real Estate / Realtors Deterministic Data - Restaurants - Business Franchises ⭐ SAMPLE PLATFORMS & USERS: A&E Networks, AcuityAds, Acxiom, Adswizz, Amazon, AT&T Video, Bayer Crop Science, Beeswax, Bidtellect, Charter/Spectrum, Discovery, Facebook US, Fubo TV, GroundTruth, iQM, Jun Group, Kargo, LinkedIn, MadHive, MVDigital, Nextdoor, Octillion Media, Panasonic, Pinterest, Roku, Samsung Ads, Simpli.fi, Spotify, SpotX, StackAdapt, Storygize, The Trade Desk, TikTok, TrueX, Twitter, Undertone, Verizon Media (Yahoo!), Viant, Warner Media TV, Xandr

Birds Eye Blue B2B 邮件数据集（Birds Eye Blue B2B Email Data）可提供覆盖全球的全方位消费者行为与偏好洞察，为营销从业者赋能，助力其打造高效的数据驱动型营销策略。

本数据集的受众数据涵盖多元人口统计学特征、兴趣偏好与行为模式，可实现精准定向，支撑各类高效营销活动的落地。

### 在线触达规模
✔️ 超70亿个网络Cookie（网络身份标识，web ids）
✔️ 超80亿个移动广告标识符（Mobile Advertising ID, MAID），其中iOS设备上的唯一标识超80亿，Android设备上的唯一标识超75亿。

### 核心竞争优势
本数据集兼具消费者端（规模超5.25亿）与B2B端（规模超7500万）两类数据，并在两大领域均设有高度精细化的细分数据标签：消费者端细分标签达9000个，B2B端细分标签达1.6万个。

数据集包含邮件、邮政与移动通讯数据，覆盖数字营销与传统营销两大场景下的海量应用场景。

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### 应用场景
1. **定向广告投放**：借助本数据集的受众与消费者行为数据，广告主可基于人口统计学特征、心理画像与行为属性，打造高度精准的广告投放活动。
2. **市场细分**：可基于年龄、性别、收入水平与购买行为等维度对受众群体进行细分，帮助企业定制适配不同细分群体独特需求的营销策略，全面提升营销综合效能。
3. **客户旅程分析**：受众与消费者行为数据可帮助企业洞悉从初始认知到售后互动的完整客户旅程。通过梳理客户旅程路径、识别关键触点，企业可优化各环节体验，从而提升整体客户服务质量，增强客户满意度与忠诚度。
4. **客户流失预测与留存**：通过掌握导致客户流失的关键因素（如参与度下降或购买模式变更），企业可制定针对性留存策略，例如推出个性化优惠或会员忠诚度计划，以此降低流失率、提升客户终身价值。
5. **竞争态势分析**：依托本数据集的受众数据，企业可开展竞品分析，识别市场趋势、对标自身业绩，并挖掘差异化竞争与业务增长的机遇。

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### 核心服务与数据资产
⭐ 大数据数据集——五大核心受众群体：
i) 消费者邮件受众：3亿条唯一记录，预估Cookie触达规模为7亿至10亿。
ii) 消费者邮政受众：2.67亿条唯一记录，预估Cookie触达规模为64亿。
iii) 消费者电话/移动通讯受众：3200万条唯一记录，预估Cookie触达规模为5400万。
iv) B2B邮件受众：5000万条唯一记录，预估Cookie触达规模为1.8亿。
v) B2B邮政受众：2800万条唯一记录，预估Cookie触达规模为1.65亿。

⭐ 支持人口统计学、心理画像、行为模式与地理区位的定向投放
⭐ 深度且广泛的受众群体构建能力
⭐ 确定性分析与预测性分析、建模及定向投放服务
⭐ 覆盖兴趣偏好、亲近度、购买行为与交易行为等维度
⭐ 超2.5万个预构建数据标签群——其中B2B标签1.6万个，消费者标签9000个，同时支持自定义标签的无限拓展。

⭐ **样例消费者受众群体**：
- 兼具邮件与邮政行为预测数据的消费者（覆盖兴趣偏好、购买行为、生活方式、动机、价值观、线上/网站兴趣与社交媒体互动/使用习惯）
- 消费者金融确定性数据（1200万+条记录）：涵盖汽车保修、抵押贷款再融资、健康保险、人寿保险相关群体
- 消费者健康确定性数据
- 消费者生活方式确定性数据：涵盖音乐爱好者、帆船爱好者、短途度假买家、旅游兴趣群体
- 房屋所有者、汽车所有者确定性数据
- 职场专业人士确定性数据（3000万+条记录）：涵盖职位头衔、职业、专业部门/领域、所属公司、行业/垂直领域

⭐ **样例B2B受众群体**：
- 职场专业人士确定性数据：涵盖职位头衔、职业、专业部门/领域、所属公司、行业/垂直领域
- 兼具邮件与邮政确定性数据的在线企业线索：涵盖标准产业分类（Standard Industrial Classification, SIC）、北美行业分类系统（North American Industry Classification System, NAICS）、行业、公司、公司营收、公司员工规模
- 本地企业线索地理确定性数据：涵盖标准产业分类（SIC）、公司、业务类别、子类别、州、城市
- 兼具邮件与邮政确定性数据的域名注册/网站所有者企业线索
- 医疗专业人士确定性数据：涵盖医生/内科医师、专科/亚专科、牙医、物理治疗师、脊椎按摩师、医疗服务提供商
- 房地产/房产经纪人确定性数据
- 餐饮商户
- 商业特许经营加盟商

⭐ **样例合作平台与用户**：
A&E电视网、AcuityAds、Acxiom、Adswizz、亚马逊（Amazon）、AT&T视频、拜耳作物科学（Bayer Crop Science）、Beeswax、Bidtellect、Charter/Spectrum、Discovery、美国脸书（Facebook US）、Fubo TV、GroundTruth、iQM、Jun Group、Kargo、领英（LinkedIn）、MadHive、MVDigital、Nextdoor、Octillion Media、松下（Panasonic）、Pinterest、Roku、三星广告（Samsung Ads）、Simpli.fi、Spotify、SpotX、StackAdapt、Storygize、The Trade Desk、TikTok、TrueX、Twitter、Undertone、Verizon Media（雅虎（Yahoo!））、Viant、华纳传媒电视（Warner Media TV）、Xandr

搜集汇总

背景与挑战

背景概述

该数据集提供全球B2B营销的电子邮件和社交媒体洞察，涵盖消费者和B2B领域的广泛数据，包括超过7B在线cookies和8B移动设备ID。它包含大量预建数据段，支持定向广告、市场细分等多种营销用例，助力企业通过数据驱动策略优化营销效果。