THE IMPACT OF SOCIAL MEDIA ON ENGLISH LANGUAGE COMMUNICATION SKILLS GLOBALLY

The pace of technological advancement has significantly accelerated in recent years. The introduction of modern technology has significantly transformed people's capacity to engage and communicate. It is now one of the most significant aspects that influences the acquisition of the English language. Due to its widespread recognition for cross-cultural and cross-linguistic communication, most online communication platforms utilize the English language. Social media has emerged as the most effective platform for individuals to communicate and connect with each other, outperforming other strong technologies built for fostering interpersonal interactions. Individuals derive advantages from utilizing it as it serves as a valuable means to enhance their proficiency in the English language. That is why a significant number of individuals opt to utilize popular social media platforms such as YouTube and Instagram.近年来，技术进步的步伐显著加快。现代技术的应用极大重塑了人们的互动与沟通能力，如今已成为影响英语语言习得的关键因素之一。鉴于英语在跨文化与跨语言沟通领域的广泛认可度，绝大多数在线沟通平台均采用英语作为通用语言。社交媒体已成为最具成效的人际沟通与联结平台，其表现远超其他旨在促进人际互动的成熟技术。用户可通过使用社交媒体获得诸多益处，因其是提升自身英语熟练度的有效途径。这也是为何大量用户选择使用YouTube、Instagram等主流社交媒体平台的核心原因。