bank-marketing

The data is related with direct marketing campaigns of a Portuguese banking institution. The marketing campaigns were based on phone calls. Often, more than one contact to the same client was required, in order to access if the product (bank term deposit) would be (or not) subscribed.The classification goal is to predict if the client will subscribe a term deposit (variable y).

本数据集来源于葡萄牙某银行机构的直接营销活动。此类营销活动均通过电话呼叫实施。通常而言，为确认客户是否会认购该产品（银行定期存款，bank term deposit），往往需要对同一客户开展多次联络。本次分类任务的目标为预测客户是否会订阅银行定期存款，对应标签变量为y。