Familiarity with 3rd-party cookie replacement solutions in the UK 2024

During a 2024 survey carried out among marketers from the United Kingdom (UK), 34 percent of respondents said they were (somewhat or very) familiar with targeting methods that did not rely on third-party cookies such as contextual targeting or first-party data. On the other hand, 56 percent of respondents said they were not (very or at all) familiar with them.

在2024年对英国（UK）市场推广人员进行的一项调查中，34%的受访者表示他们对不依赖于第三方cookie的定位方法（如上下文定位或第一方数据）有一定或非常熟悉。另一方面，56%的受访者表示他们对这些方法不太或根本不熟悉。