UK Auto Data for Marketing

With an in-depth knowledge of UK car ownership, age of ownership and whether a consumer is more likely to purchase a car from new or used, improve your marketing relevancy and understand how consumers are responding to different automotive campaigns and market changes.

Experian’s Auto audiences have been created through a number of unique partnerships that enable us to analyse and aggregate car ownership across the UK population into modelled value segments, offering highly effective audience understanding and campaign targeting capabilities.

Fields included are:

New or Used Model:

MAIN CAR PURCHASED NEW
MAIN CAR PURCHASED SECOND HAND

Number of Cars Owned:

DON'T HAVE A CAR
1 CAR
2 CARS
3 OR MORE CARS

Likely to drive :

ELECTRIC
HYBRID

Likely to own / be in market for:

MINI_ECONOMY
MINI_MID
SUPER_MINI_ECONOMY
SUPER_MINI_MID
SUPER_MINI_PREMIUM
LOWER_MEDIUM_ECONOMY
LOWER_MEDIUM_MID
LOWER_MEDIUM_PREMIUM
UPPER_MEDIUM_ECONOMY
UPPER_MEDIUM_MID
UPPER_MEDIUM_PREMIUM
EXECUTIVE_MID
EXECUTIVE_PREMIUM
EXECUTIVE_ECONOMY
LUXURY_PREMIUM
LUXURY_LUXURY
SPORTS_MID
SPORTS_PREMIUM
SPORTS_LUXURY
SPORTS_UTILITY_ECONOMY
SPORTS_UTILITY_MID
SPORTS_UTILITY_PREMIUM
SPORTS_UTILITY_LUXURY
MPV_ECONOMY
MPV_MID
MPV_PREMIUM

LIGHT_COMMERCIAL_VEHICLE
MOTORCYCLE