Financial Solutions

Innovation, changing consumer behaviors, and an explosion of data, channels, devices, and applications has significantly impacted financial services marketing. Acxiom’s expertise in technology, proprietary data, and advisory services focuses on helping our clients refine their marketing capabilities in a rapidly transforming industry. Acxiom’s data and solutions serve all financial services use-cases, including retail banking, investment services, consumer lending, credit cards, and much more.

**Audiences**
Acxiom offers financial-friendly predictive audiences that are built excluding data that would directly indicate protected class attributes such as age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. Financial-friendly audience categories include:

- Likely Estimated Income & Disposable Income
- Likely Credit/Debit Card Brands & Behaviors
- Likely Banking Institutions & Behaviors
- Likely Banking Services Account Types & Balances
- Likely Loans and Lines of Credit
- Likely Investment Firms & Assets
- Likely Securities Acquisition & Ownership
- Likely Investment Market Value
- Likely Payment Methods

**Match Multiplier**
Acxiom’s Match Multiplier enables financial services marketers to utilize Acxiom’s ethically sourced, addressable recognition data to improve downstream match rates of owned data within the marketer’s own Databricks environment, allowing them to gain the scale necessary to achieve their campaign goals. All brand data remains in its own controlled environment. Data is never removed or sent to any third parties. Match Multiplier utilizes Databricks's cleanroom framework to securely perform a three-way join, before flagging with downstream partners which of the records they already have should be included in your campaign. Acxiom is an industry leader in consumer privacy and data governance, with a history and reputation for embracing the essential steps and protocols to ethically source and credential data. Clients can be confident that all touch points are compliantly collected and managed.

**Use Cases**

- Financial Marketing Campaigns: Acxiom offers hundreds of predictive financial-friendly audiences available for activation for financial campaigns.
- Identity Resolution: Acxiom’s identity-resolution services enable financial services marketers to find and grow their customer base across more platforms, publishers, and devices, without any client data ever leaving Databricks.
- Accelerating Advertising Revenue: Acxiom’s identity resolution services enable improved downstream match rates, which enable the scale necessary to achieve marketing and campaign goals.
- Audience Activation: Acxiom’s Match Multiplier increases match rates to distribution platforms and publishers and activates audiences on the client’s behalf, without client data ever leaving Databricks.

**Expected Workflow**
Once a request for information is received, it is our goal that an Acxiom associate will follow-up within the business day to provide additional information. Once a solution is purchased, Databricks data sharing will be used in the delivery / fulfillment of the service.