北京地铁商业数字化平台

北京地铁商业数字化平台是我司自建的本地生活服务平台，以“让每一位乘客都开心”为使命，“为千万量级地铁乘客，提供实惠、有趣的本地生活服务”为愿景，开展包括“吃、购、游、娱”在内的本地生活业务；通过连接地铁站点周边商户与地铁乘客，结合地铁的广告宣传，让商户的产品和服务充分满足乘客的需求，实现多方共赢。平台通过用户协议授权，获取用户在平台上的交易、行为等信息，通过商户协议，获取商户地理位置、交易情况等信息。涉及数据均匿名化，供行研分析使用，不可回溯。数据资产分类数据来源描述数据类型数据使用情况互动数据小程序上的用户互动浏览、点击、搜索等行业热度分布分析交易数据用户在小程序上的购买行为订单详情、支付信息等销售分析、库存管理位置热点数据用户热点集活动区域、密集度等地理分析、市场趋势预测商家数据参与小程序的商家信息商家详情、评价、交易数据等商家分析、服务质量监控

The Beijing Subway Commercial Digital Platform is a local life service platform independently developed by our company. With the mission of "making every passenger happy" and the vision of "providing affordable and engaging local life services for tens of millions of subway passengers", it operates local life businesses including "food, shopping, tourism, and entertainment". By connecting merchants around subway stations with subway passengers and leveraging subway advertising resources, it enables merchants' products and services to fully meet passengers' needs, achieving win-win outcomes for all parties involved.

The platform collects user transaction and behavior data on the platform via user agreement authorization, and obtains merchants' geographic location and transaction status information through merchant agreements. All involved data is anonymized, exclusively used for industry research and analysis, and non-traceable.

The following is the detailed breakdown of the platform's data assets, including data classification, data source, data type and data usage scenarios:
1. **Interactive Data**
- Data Source: User interactions on the official mini-program, such as browsing, clicking and searching
- Data Type: User interaction logs including browsing, clicking and search records
- Data Usage: Industry heat distribution analysis
2. **Transaction Data**
- Data Source: User purchase behaviors on the mini-program
- Data Type: Order details, payment information, etc.
- Data Usage: Sales analysis, inventory management
3. **Location Hotspot Data**
- Data Source: User activity hotspot collection
- Data Type: Activity areas, crowd density, etc.
- Data Usage: Geographic analysis, market trend prediction
4. **Merchant Data**
- Data Source: Information of merchants participating in the mini-program
- Data Type: Merchant details, reviews, transaction data, etc.
- Data Usage: Merchant analysis, service quality monitoring