THE ROLE OF DIGITAL TECHNOLOGIES IN DEVELOPING TOURISM LOGISTICS IN UZBEKISTAN

This article is devoted to the issue of enhancing logistics business processes in Uzbekistan's tourism sector through digital and innovative mechanisms. The article analyzes the current state of the country's tourism industry and its transport-logistics infrastructure, including statistical data from recent years.In addition, the article discusses the application of digital solutions (mobile applications, online booking systems), IoT and AI technologies, as well as innovative mechanisms such as blockchain and Big Data in tourism logistics. Practical recommendations include the integration of transport and logistics processes, improving service quality, and creating convenient conditions for tourists.