Ambient Influence: Digital Nomads as Unintentional Brand Intermediaries — Supplementary Materials

These files accompany the manuscript and provide instruments, sampling/procedures statements, reflexivity details, and item-level descriptive statistics for Studies 1–3. Contents (files and one-line summaries) Research Paradigm and Reflexivity Statement for Study 3.pdfOutlines the qualitative research stance for Study 3 and the researchers’ positionality/reflexivity considerations. Sample Size Adequacy and Data Collection Procedures for Study 1.pdfJustifies Study 1’s sample size and details participant recruitment, inclusion criteria, and data collection steps. Sample Size Adequacy and Data Collection Procedures for Study 2.pdfJustifies Study 2’s sample size and documents the experimental sampling frame and data collection workflow. Sampling Adequacy and Data Collection Procedures – Study 3.pdfDescribes sampling rationale and field procedures for the qualitative component in Study 3. Survey Instrument and Measures – Study 1.pdfComplete survey for Study 1, including constructs, item wording, and response formats. Survey Instrument and Measures – Study 2.pdfComplete instrument for Study 2 (experimental study), including manipulations, measures, and response formats. Study1_ScaleItem_Descriptives- means, standard deviations, skew and kurtosis.xlsxItem-level descriptive statistics for Study 1 (mean, SD, skew, kurtosis) to support scale evaluation and screening. Study2_ScaleItem_Descriptives- means, standard deviations, skew and kurtosis.xlsxItem-level descriptive statistics for Study 2 (mean, SD, skew, kurtosis) for transparency and reproducibility.