Using digital gamification in the Context of Business Models

The use of blended learning to enhance motivation and learning by the students is a recent and increasingly important topic in teaching. This paper will give an example regarding how blended learning was implemented in an entrepreneurial course with business models as the primary structure.

借助混合式学习（blended learning）提升学生的学习动机与学习效果，是当前教学领域中新兴且愈发重要的议题。本文将以一门以商业模式为核心架构的创业课程为例，展示混合式学习的具体实施方式。