On Best-Response Bidding in GSP Auctions
收藏NBER2008-02-01 更新2025-01-04 收录
下载链接：
https://www.nber.org/papers/w13788
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资源简介：
How should players bid in keyword auctions such as those used by Google, Yahoo! and MSN? We model ad auctions as a dynamic game of incomplete information, so we can study the convergence and robustness properties of various strategies. In particular, we consider best-response bidding strategies for
提供机构：
美国国家经济研究局
创建时间：
2008-02-01
