Favorite coffee brands among consumers in the U.S. in 2023

According to a recent U.S. survey in 2023, Starbucks was chosen by nearly 50 percent of respondents as their favorite coffee brand. Starbucks was followed by Dunkin' and Folgers, with 44.8 percent and 29.4 percent of respondents' votes, respectively.Coffee consumption in the U.S.The volume of coffee consumed in the U.S. amounts to over 26.3 million 60-kilogram bags annually. During the last decade, there has been a slight upward trend in domestic coffee consumption, as Americans now consume approximately 2.5 million 60-kilogram bags more coffee than in 2013. Specialty coffee beverages, such as ready-to-drink products, are the most commonly consumed types of coffee in the U.S., as they are consumed by about 41 percent of consumers. Espresso-based beverages, such as cappuccinos, espressos, lattes, café mochas, macchiatos, and café Americanos are consumed by about a quarter of Americans. In terms of the frequency of coffee consumption, over 70 percent of surveyed U.S. consumers drink coffee every day.Coffee imports to the U.S.The U.S. is the leading importer of coffee worldwide. More than round 8.2 billion U.S. dollars’ worth of coffee are imported annually. Germany’s coffee imports, which are second highest in the world, are less than half the value, as compared to the U.S.’s coffee imports. The majority of coffee imports to the U.S. come from Brazil and Colombia. Approximately half of the total U.S. coffee imports come from the two South American countries. It is no surprise that the U.S. is the largest importer, as the revenue of the U.S. coffee market amounts to almost 85 billion U.S. dollars. This is significantly more than the value of the second and third-largest coffee markets, Japan and Brazil, combined.

根据2023年的一项美国调查显示，星巴克成为近50%受访者心目中最喜爱的咖啡品牌。紧随其后的是邓肯和 Folgers，分别获得了44.8%和29.4%的选票。美国咖啡消费量巨大，每年咖啡消耗量超过2630万袋60公斤装。在过去十年中，国内咖啡消费量略有上升，如今美国人的咖啡消费量比2013年多出约250万袋60公斤装。在咖啡饮品中，即饮产品等特色咖啡饮品成为美国消费者最常消费的类型，约41%的消费者选择此类饮品。以浓缩咖啡为基础的饮品，如卡布奇诺、浓缩咖啡、拿铁、咖啡摩卡、玛奇朵和美式咖啡，被约四分之一的美国人消费。在咖啡消费频率方面，超过70%的美国受访者表示每天都会喝咖啡。美国咖啡进口情况美国是全球最大的咖啡进口国。每年咖啡进口额超过82亿美元。与美国的咖啡进口额相比，德国的咖啡进口额位居全球第二，但仅为美国的一半。美国大部分咖啡进口来自巴西和哥伦比亚，美国咖啡进口总量的一半左右来自这两个南美洲国家。鉴于美国咖啡市场的收入几乎达到850亿美元，这远远超过了日本和巴西这两个全球第二大和第三大咖啡市场的总和，美国成为最大进口国实属意料之中。