Omnibus Survey 2024: Usage of Artificial Intelligence in E-Commerce

In this 2024 edition of the Omnibus Survey, we surveyed 783 participants across Indonesia, focusing on ten key variables relevant to AI as a service in e-commerce. We highlighted key findings from each variable, showcasing contrasts across various demographic profiles. These insights aim to deepen understanding of how AI shapes the digital marketplace and provide actionable takeaways for businesses looking to refine their AI-driven strategies.