Consumer Survey (May 1967)

Multi-topic survey from the field of market research.

Topics: price development; income development; shopping habits;
commercial radio; commercial television; discount certificates; keeping
a housekeeping book; purchase plans; attitude to the introduction of
color television; possession of a television set; use of various means
of transport; smoking habits; attitude to the EEC; judgement on
Berlin´s situation; party preference; use of media; reading intensity.

Demography: age (classified); sex; marital status; religious
denomination; school education; occupation; professional position;
employment; household income; size of household; composition of
household; head of household; number of adults in household.

Interviewer rating: social class and economic situation of respondent;
interest in survey topic; weekday of interview.