Consumer Survey (May 1967)

Multi-topic survey from the field of market research. Topics: price development; income development; shopping habits; commercial radio; commercial television; discount certificates; keeping a housekeeping book; purchase plans; attitude to the introduction of color television; possession of a television set; use of various means of transport; smoking habits; attitude to the EEC; judgement on Berlin´s situation; party preference; use of media; reading intensity. Demography: age (classified); sex; marital status; religious denomination; school education; occupation; professional position; employment; household income; size of household; composition of household; head of household; number of adults in household. Interviewer rating: social class and economic situation of respondent; interest in survey topic; weekday of interview.本数据集为市场研究领域的多主题调研数据集。 调研主题涵盖：物价走势、收入变化、购物习惯、商业广播、商业电视、折扣券、家庭记账、购买计划、对彩色电视普及的态度、电视机拥有情况、各类交通方式使用习惯、吸烟习惯、对欧洲经济共同体（EEC）的态度、对柏林局势的评价、政党倾向、媒体使用情况、阅读强度。 人口统计维度包括：年龄（分级）、性别、婚姻状况、宗教教派、学历、职业、职务、就业状态、家庭收入、家庭规模、家庭构成、户主、家庭成年人口数量。 访员评分维度包括：受访者社会阶层与经济状况、对调研主题的兴趣程度、访谈实施的星期几。