Kijk- en luisteronderzoek, 1972

Continuous monitoring of radio and tv audience and viewing behaviour / program preferences / exposure to radio / leisure activities / political interest and knowledge / reading of daily newspapers / preferences for broadcasting corporations / sense of political efficacy / anomy / opinion leadership / detailed data on occupation / social participation. Background variables: basic characteristics/ residence/ household characteristics/ occupation/employment/ income/capital assets/ education/ social class/ politics/ religion/ consumption of durables/ readership, mass media, and 'cultural' exposure/ organizational membership

对广播和电视观众及收视行为的持续监测，包括节目偏好、收听广播、休闲活动、政治兴趣与知识、日报阅读、对广播机构的偏好、政治效能感、异化感、意见领袖地位，以及职业的详细数据和社会参与度。背景变量：基本特征、居住地、家庭特征、职业、就业、收入、资本资产、教育、社会阶层、政治、宗教、耐用消费品消费、读者群体、大众媒体及‘文化’接触、组织成员资格。