NZ_New_Paper_Titles

This original dataset is generated by manually collecting data, in terms of content wordcount, advertising ratio, and gross area of advertisement, from websites of eight newspaper titles. By running DID model, the dataset is used to explore the impact of Stuff’s exit on remaining surviving titles. In total, we collect data from eight NZME newspaper titles that are located in the same geographic region (the North Island) with Stuff titles.<br><br>The time frame for data collection from November 2017 to November 2018 so that it can cover six months before and after Stuff closes the fifteen titles.