eCommerce Benchmark KPIs: Bullion & Precious Metal in South Africa

In 2023, next to an add-to-cart rate of 5.3%, a cart abandonment rate of 82.3%, and a conversion rate of 0.9%, the eCommerce Benchmark KPIs for Bullion & Precious Metal in South Africa also consist of an AOV of US$436.7, a discount rate of 3.8%, and a return rate of 1%.

于2023年，南非贵金属电商领域的关键绩效指标（KPIs）除却5.3%的购物车添加率、82.3%的购物车放弃率及0.9%的转化率之外，亦包括平均订单价值（AOV）为436.7美元、折扣率为3.8%以及退货率为1%。