Share of social buyers in selected countries worldwide 2020, by age group

When asked whether they had made a purchase via social media in the last six months in 2020, approximately a third of young people (aged 18 to 34) in the United Kingdom, stated that they had. This places the UK at the forefront in terms of social media product purchases, compared to other European countries. Brands are already very present on social media in the UK, in fact they invest more in advertising and so the UK also leads the ranking of adverting revenue. Direct selling on social media E-commerce companies choosing to sell their goods or services to consumers through social media directly have several factors to consider, such as what platforms to use, what kind of consumers to target, when to strike, whether or not their items are suitable for the platform, among other things. In 2020, an estimated quarter of e-commerce enterprises worldwide were planning to sell their goods on social media. That year, only about 15 percent were already doing so. French social media trade habits While the UK was in the lead in terms of social media trade in 2020, it was also a commonality among online shoppers in France. When asked how much they would usually spend when buying on a social network, approximately half of French adults stated they normally spent anywhere between 20 and 50 euros. The main reason French consumers listed for buying through social media was the presence of a promotional offer.

在2020年，当被问及在过去六个月内是否通过社交媒体进行过购物时，英国（18至34岁）的青年中约有三分之一表示他们已经进行过此类购物。相较于其他欧洲国家，这使英国在社交媒体产品购买方面处于领先地位。在英国，品牌在社交媒体上的存在感已经非常强烈，实际上，他们在广告方面的投资更为庞大，因此英国也在广告收入排行榜上位居首位。对于选择通过社交媒体直接向消费者销售商品或服务的电子商务公司而言，需要考虑的因素颇多，例如选择哪些平台、针对哪类消费者、何时进行营销、他们的商品是否适合该平台等。2020年，全球约有四分之一的电子商务企业计划在社交媒体上销售商品。当年，仅有大约15%的企业已经开始这样做。在法国，社交媒体的贸易习惯虽然英国在2020年的社交媒体贸易中处于领先地位，但这一现象在法国的在线购物者中也普遍存在。当被问及在社交网络上购买时通常花费多少时，大约一半的法国成年人表示他们通常花费在20至50欧元之间。法国消费者选择通过社交媒体购买的主要原因是有促销活动。