淘宝网用户购买防晒霜消费能力分层数据

统计分析防晒霜消费数据，通过对历史下单用户画像建立，对用户进行标签制定，定位用户消费级别，可以为本行业的其他企业不同区域产品周转仓的设立以及消费者广告营销策略提供数据支持。1、采集各季度的各个用户购买防晒霜的数量、产品规格等数据。2、数据加工：当季总消费数量为当季度的各个用户购买防晒霜的数量之和，用户消费占比(%)=消费数量/总消费数量*100%。3、用户消费能力运用ABCDEF分级法，对用户消费占比≥3%的，给予A类用户分级；用户消费占比≥2%不足3%的，给予B类用户分级；用户消费占比≥1%不足2%区间的，给予C类用户分级；用户消费占比≥0.5%不足1%区间的，给予D类用户分级；用户消费占比≥0.1%不足0.5%区间的，给予E类用户分级；用户消费占比＜0.1%的，给予F类用户分级。

This dataset is developed for statistical analysis of sunscreen consumption data, which is established based on the portraits of historical purchasing users. It formulates user tags and positions user consumption levels, providing data support for other enterprises in the same industry to set up product turnover warehouses in different regions and formulate consumer advertising and marketing strategies.
1. Data Collection: Collect data including the quantity of sunscreen purchased and product specifications of each user in each quarter.
2. Data Processing: The total quarterly consumption volume is the sum of the sunscreen purchase quantities of all users in the current quarter. The user consumption share (%) is calculated as (consumption quantity / total quarterly consumption volume) * 100%.
3. User Consumption Capacity Grading: Adopt the ABCDEF classification method to grade users:
- Grade A: Users with consumption share ≥ 3%
- Grade B: Users with 2% ≤ consumption share < 3%
- Grade C: Users with 1% ≤ consumption share < 2%
- Grade D: Users with 0.5% ≤ consumption share < 1%
- Grade E: Users with 0.1% ≤ consumption share < 0.5%
- Grade F: Users with consumption share < 0.1%