Determinants of tourists’ length of stay in cultural destination: One-night versus longer stays

This data aims to empirically study tourists’ length of stay in an important cultural tourism destination, Istanbul; it contributes to the scant literature on the impact of cultural/heritage attributes of the destination on tourists’ length of stay. The research was carried out using a self-administered questionnaire distributed to international tourists who were about to leave the destination. To perform the analysis, we applied a two-step approach: first, we opted for classical binary logit in order to study the tourists’ group membership (one-night vs longer stays); second, we adopted a zero-truncated Poisson model for uncovering the drivers of tourists’ length of stay.