Sweden now 1977-I_2

In the middle of the sixties Testologen AB, in cooperation with a group of advertisers, introduced a new way of investigation where data about the target groups, i.e. interests, consumer habits, possessions, buying intentions, and data about reading habits were collected in the same survey. At SSD there are now surveys available from the Sweden Now series covering the period 1972-1991. In the 1977 survey the respondents had to indicate their reading habits concerning fifteen different daily papers, weekdays and weekends respectively. They also had to state their reading habits concerning nearly fifty papers from the weekly and monthly press. Other questions dealt with the household´s possession of a number of capital goods such as, car, camera, projector, washing machine, dishwasher, etc. and also if there were any dogs, cats, aquarium fishes or cagebirds in the household. A group of questions is dealing with buying habits and purchasing intentions for a number of products, as well as how frequently different shops are visited. A number of questions about personal interests are introduced by ´Human interests are different. How great is your interest for the following subjects and activities´. Subsequently the respondent is asked how interested he/she is in buying food, cooking, having guests, leisure time activities, etc. There is information about the respondent´s gender, marital status, age, income, occupation, education and housing, and also about the household´s size, age structure, and total income of household. Sweden Now 1977 is almost a total replication from the year before. The only exception is that a group of questions about decisional power in the household have been added. Purpose: Collect broad information about interests, purchasing habits and media choices Subset of Sweden Now 1977-I, covering the period 1976-10-01 to 1976-11-26.二十世纪六十年代中期，Testologen AB与一批广告商携手推出全新调研方法，即在同一份问卷中同步收集目标群体的多维度数据：涵盖兴趣爱好、消费习惯、所持物品情况、购买意向，以及媒介阅读习惯。 目前SSD馆藏有覆盖1972年至1991年时段的《瑞典现状（Sweden Now）》系列调研数据。 在1977年的调研中，受访者需分别说明其阅读15种不同日报的习惯，涵盖工作日与周末的阅读情况；同时还需陈述其阅读近50种周报、月报类报刊的习惯。其他调研问题涉及家庭拥有的各类耐用消费品，如汽车、相机、投影仪、洗衣机、洗碗机等，以及家庭是否饲养犬只、猫咪、观赏鱼或笼养鸟类。另有一组问题围绕购买习惯与多款产品的购买意向展开，同时询问受访者前往不同类型店铺的频率。还有一组以"人们的兴趣各不相同。你对以下主题与活动的兴趣程度如何？"开篇的个人兴趣相关问题，随后受访者需回答其对采购食材、烹饪、招待宾客、休闲活动等事项的感兴趣程度。调研还收集了受访者的性别、婚姻状况、年龄、收入、职业、教育背景与住房情况，以及家庭规模、年龄结构与家庭总收入等信息。 1977年版的《瑞典现状》调研几乎完全复刻了前一年的问卷内容，唯一的新增项是一组关于家庭决策权的问题。 研究目标： 收集关于兴趣爱好、消费习惯与媒介选择的多维度信息。 本数据集为《瑞典现状1977-I（Sweden Now 1977-I）》的子集，调研时间范围为1976年10月1日至1976年11月26日。