Identifying essential factors on the purchase intention of customers through advergames
收藏Mendeley Data2024-03-27 更新2024-06-26 收录
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https://data.mendeley.com/datasets/xbnxk8d58z
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资源简介：
We identify the important factors in buy intention through advergames and then prioritize them. The results of this research include important implications for brand marketing through advergames.
创建时间：
2024-01-23
